{"id":1784,"date":"2021-02-02T12:14:09","date_gmt":"2021-02-02T11:14:09","guid":{"rendered":"http:\/\/newton-vaureal.com\/?page_id=1784"},"modified":"2022-06-13T12:12:12","modified_gmt":"2022-06-13T10:12:12","slug":"distribution-btob","status":"publish","type":"page","link":"https:\/\/www.newtonvaureal.com\/fr\/secteurs\/distribution\/distribution-btob\/","title":{"rendered":"Distribution BtoB \/ BtoC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1784\" class=\"elementor elementor-1784\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-661ae2a6 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"661ae2a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d40abf6\" data-id=\"1d40abf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7edf1908 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7edf1908\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a9b71c7\" data-id=\"4a9b71c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8a01f elementor-widget elementor-widget-text-editor\" data-id=\"5e8a01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h2 class=\"wp-block-heading\">La distribution omnicanale<\/h2>\n<p><\/p>\n<p>Le e-commerce conna\u00eet toujours une croissance forte et doit s\u2019adapter en permanence pour r\u00e9inventer son business model Supply Chain.<br \/>Quant au secteur de la distribution traditionnelle qu\u2019il soit BtoC ou BtoB, il s\u2019adapte face aux d\u00e9veloppements intensifs du commerce \u00e9lectronique depuis plus de 15 ans.<br \/>Aujourd\u2019hui l\u2019am\u00e9lioration du service client passe par une offre o\u00f9 le client peut passer sa commande par n\u2019importe quel canal de prise de commande et il peut \u00eatre livr\u00e9 par n\u2019importe quel canal de distribution physique.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">De nouveaux concepts de distribution qui d\u00e9stabilisent les Supply Chains de producteurs\/distributeurs<\/h2>\n<p><\/p>\n<p>C\u2019est une r\u00e9volution sans pr\u00e9c\u00e9dent. Les distributeurs multiplient les nouveaux concepts (drive, <a href=\"https:\/\/www.newtonvaureal.com\/notre-expertise\/supply-chain\/strategie-omnicanale-et-supply-chain\/\">omnicanal<\/a>, click and collect, \u2026) et les d\u00e9ploient, tout en faisant valoir leurs atouts dans cette lutte pour le maintien des marges (proximit\u00e9, service client).<br \/>Dans cette r\u00e9volution des modes de consommation, la Supply Chain joue un r\u00f4le essentiel dans la diff\u00e9renciation des enseignes :<\/p>\n<ul>\n<li>Comment faire coexister les diff\u00e9rents modes de commerce dans un r\u00e9seau physique et faire fonctionner les synergies ? Quelle organisation du r\u00e9seau r\u00e9pond le mieux \u00e0 cette digitalisation progressive ?<\/li>\n<li>Quelles sont les \u00e9volutions techniques et organisationnelles attendues des fonctions Supply Chain et logistiques ?<\/li>\n<li>Quel r\u00f4le logistique nouveau donner aux points de vente dans le retail ?<\/li>\n<\/ul>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Les projets de transformation des mod\u00e8les de distribution<\/h2>\n<p><\/p>\n<p>Notre recul et notre connaissance intime des diff\u00e9rentes \u00e9tapes d\u2019une op\u00e9ration logistique nous permettent d\u2019accompagner nos clients dans cette transformation, qui vient complexifier les projets plus classiques.<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.newtonvaureal.com\/notre-expertise\/supply-chain\/supply-chain-digitale\/\">Transformation digitale<\/a> de la Supply Chain<\/li>\n<li>Sch\u00e9ma directeur logistique (optimisation du service client, des co\u00fbts, des immobilisations et de l\u2019empreinte <a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/supply-chain\/green-supply-chain\/\">green Supply Chain<\/a>)<\/li>\n<li>R\u00e9duction des temps de traitement et du d\u00e9lai de livraison<\/li>\n<li>R\u00e9duction des co\u00fbts de transports<\/li>\n<li>Optimisation logistique dans l\u2019entrep\u00f4t<\/li>\n<li>D\u00e9pollution <a href=\"https:\/\/www.newtonvaureal.com\/notre-expertise\/supply-chain\/logistique-dans-le-point-de-vente\/\">logistique du point de vente<\/a><\/li>\n<li>Mise en \u0153uvre de l\u2019omnicanal<\/li>\n<\/ul>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c252a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c252a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5e4deb\" data-id=\"5a5e4deb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f5f903 elementor-widget elementor-widget-heading\" data-id=\"23f5f903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'expertise Newton.Vaureal Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d7a0062 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d7a0062\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-695fc773\" data-id=\"695fc773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64963c86 elementor-widget elementor-widget-image\" data-id=\"64963c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/optimisation-flux-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-6253 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af35393 elementor-widget elementor-widget-heading\" data-id=\"af35393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/supply-chain\/\">Supply chain<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5f253ac2\" data-id=\"5f253ac2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a39bdfe elementor-widget elementor-widget-image\" data-id=\"6a39bdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/performance-des-operations2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-6258 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a73ee1f elementor-widget elementor-widget-heading\" data-id=\"4a73ee1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/performance-des-operations-de-production\/\">Performance des op\u00e9rations<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2c4b0f6\" data-id=\"2c4b0f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fa0f10 elementor-widget elementor-widget-image\" data-id=\"60fa0f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/container-homepage-500-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-6148 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1974fb0e elementor-widget elementor-widget-heading\" data-id=\"1974fb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/logistique\/\">Logistique<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-52651cc5\" data-id=\"52651cc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3649ca elementor-widget elementor-widget-image\" data-id=\"6d3649ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/achat-350-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-6115 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1266a3f0 elementor-widget elementor-widget-heading\" data-id=\"1266a3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/achat\/\">Achats<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-580e6886\" data-id=\"580e6886\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298836a5 elementor-widget elementor-widget-image\" data-id=\"298836a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/modelisation-supply-chain-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6245 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e7097a elementor-widget elementor-widget-heading\" data-id=\"26e7097a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/notre-expertise\/modelisation\/\">Mod\u00e9lisation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-55948c65\" data-id=\"55948c65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae3831b elementor-widget elementor-widget-image\" data-id=\"7ae3831b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.newtonvaureal.com\/wp-content\/uploads\/2021\/07\/audit-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-6130 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6858eb63 elementor-widget elementor-widget-heading\" data-id=\"6858eb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.newtonvaureal.com\/\/audit-diagnostic\/\">Audit \/ Diagnostic<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La distribution omnicanale Le e-commerce conna\u00eet toujours une croissance forte et doit s\u2019adapter en permanence pour r\u00e9inventer son business model Supply Chain.Quant au secteur de la distribution traditionnelle qu\u2019il soit &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1851,"parent":1786,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logistique Distribution BtoB - Newton. Vaureal<\/title>\n<meta name=\"description\" content=\"La distribution BtoB connait ses propres probl\u00e9matiques. Au-del\u00e0 de la maitrise des co\u00fbts, la gestion des flux d&#039;importants volumes est d\u00e9licate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newtonvaureal.com\/fr\/secteurs\/distribution\/distribution-btob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logistique Distribution BtoB - Newton. Vaureal\" \/>\n<meta property=\"og:description\" content=\"La distribution BtoB connait ses propres probl\u00e9matiques. 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